The article is devoted to the analysis of contemporary problems and peculiarities of regulating socio-economic inequality during the crisis and describes the financial crises’ impact mechanism on the state financial regulation evolution of economic inequality.

In times of economic crises developed countries make unconditional distributions of money transfers to households to stimulate demand. New liquidity is distributed across the world economy, launching inflationary processes against the backdrop of significant problems with the supply of raw materials and materials due to the consequences of the COVID-19 pandemic. Public interest to the problem of growing socio-economic inequality is increasing along with the rise in the number of dollar millionaires and the financial assets prices. In many ways, this phenomenon is associated with the financial regulation specifics of the economy during times of crises.

As a result of the study, the specifics and paradoxes of modern state financial regulation of economic inequality during times of crises have been substantiated, recommendations for state financial regulation of socio-economic inequality during the crisis have been formulated. Regulators should pay particular attention to the top 10 % of the population, for whom there are now many opportunities for tax optimisation and avoidance, with the result that even theoretically effective progressive tax systems do not work properly in practice. Developed countries should promote international tax cooperation to solve this problem, and developing countries should focus on improving their progressive tax systems.

The article considers the concept of a perfectionist motivational policy, which promotes achieving a high level of intrinsic employee motivation that ensures accomplishment of the organisational duties maximum amount; meanwhile, additional compensation produces a motivation displacement effect. Theoretically, perfectionism, as the organisation corporate culture value, contributes to a significant resources saving for the personnel maintenance and development. Employees who find themselves in a corporate perfectionist culture have the advantage of achieving a high autonomy level due to developing integrative abilities for regulating social actions. Perfectionist motivational policy is more typical for the company`s growth cyclical stage and more beneficial for young people who have high goals regarding their professional development. Rational-emotive employees behaviour is a perfectionism operational correlate oriented towards catastrophic attitudes which stimulate continuous activity, maximum involvement in the organisation activities and the achievement of not only operational but also long-term company goals. Perfectionist motivational policy requires an independent employee performance appraisal, which limits the individuals’ personal influence on the organisation’s human resources policy. Inconsistency in implementation of the motivation structural elements not only hinders the motivation internalisation, but also provokes a rise in distrust of power structures in general due to the personnel management low culture in the organisation.

The aim of the study is to develop scientific and methodological provisions for assessing the investment attractiveness of the region’s development poles and their approbation on the materials of the Sughd region of the Republic of Tajikistan. At the same time, a methodology should be developed for determining and justifying the capital investment objects with the highest return of the region’s development pole and growth point. The main objective of the research paper is to assess the investment attractiveness of the development poles as objects that most effectively use the region’s limited resources. The research methods are based on the principles of system-complex, deterministic and causal approaches in combination with the principle of dynamism. In relation to the Tajik regions considered as quasi-economy, the following range of indicators has been substantiated and proposed: the region’s enterprises production total profitability; market conditions (the industry production volumes dynamics and the development poles); competitive situation (the large competitors number in the region); the ratio of profitable and unprofitable enterprises; average labour productivity; the growth locomotives presence in the region. Based on the accounting and analysis of these indicators, a comparative assessment of the investment attractiveness of the North Development Pole and the food industry of the Sughd region of the Republic of Tajikistan has been carried out. It has been proved that the investment attractiveness of the development pole is 2.3 times higher than the investment attractiveness of the food industry chosen as a base for comparison. The results of the study can be used in the regional investment policy development processes and state regulation of spatial development.

The issues of competitiveness such as why some companies reach success, while others not, how companies differ and how they are managed within the chosen strategies to reach the state of competitiveness are the key for the organization of any type and industry. Some researches had a tendency to fragment or disintegrate the important parts of this problem, but the purpose of this paper is to integrate the main elements of the competitiveness phenomenon into the complex system and offer a wide practical view over the cornerstones of a company’s competitiveness in a contemporary environment. In this article the author reveals her understanding of the concept of modern company’s competitiveness, then in the main part offers the qualitative model – the system of company’s competitiveness which should lead to financial competitiveness. The presented framework is practice-oriented and based on factors and efforts that depend on the company itself, but goes beyond the resource-based view or a particular single strategy school, highlighting the importance of a complex approach.

The article is devoted to the actual problem of determining the motivational factors of high-tech enterprises specialists in Russia and Iran. Labour resources are the main resource for any enterpris, but for enterprises engaged in the production of high-tech products, labour resources are the most important resource on which not only quantitative, but also qualitative indicators of the enterprise depend. In this regard, the article considers methods and tools for evaluating motivational factors of high-tech enterprises specialists. The necessity of studying the motives of specialists in order to increase their productivity and achieve the overall goals of the enterprise has been substantiated. It has been determined that motives and needs have a different nature, their study contributes to a qualitative approach to the motivation system development for employees of the enterprise. The paper carries out a comparative characteristic of the existing systems of employees’ motivation in Iran and Russia, which are based on the requirements of compliance with the labour legislation of the analysed countries. The fundamental differences between the applied incentives of employees of enterprises and organisations in Russia and Iran, which are based on nationality and culture, have been determined. The data presented in the study can be used in the employment of Russians in Iran, taking into account the specific features of working conditions.

The increasing volume of construction financing, dictated by the national development goals of the Russian Federation, determines the increased role of rational choice of methods, mechanisms and tools of financial support for construction in order to make managerial decisions on the implementation of projects aimed at achieving the targets within the declared national development benchmarks of the Russian Federation. The aim of the study is to summarise and simplify the current methods, mechanisms and tools of financial support for construction within the framework of project implementation. A review of the current model of financial support for construction in the Russian Federation has been carried out. The main aspects of how to finance construction have been considered. A brief description of the main conditions of the envisaged mechanisms and instruments of financial support for construction has been provided. The analysis confirms the positive trend of the current construction financing model in the project implementation, creating conditions to stimulate the economy by reallocating funds to the real sector and providing a variety of tools in choosing construction financing methods to make rational management decisions on project implementation. The results of this study can be used by public authorities involved in the allocation and use of funds, financial institutions and other stakeholders to prepare management decisions on construction financing in project implementation.

In today’s world, with the globalisation process, the functions of higher education institutions have changed within the framework of new strategies and cooperation models. In this process, the potential of higher education institutions to increase local, regional, national and international development and competitiveness, especially through their innovation development capabilities, becomes increasingly important. Universities, within the framework of their education, research and innovation missions, have defined their role in regional development by developing other cooperation models. The most effective way of transferring the knowledge produced in the academic field to the production process is to provide university-business cooperation. The cooperation in question both ensures the rational use of scarce resources and constitutes the driving force of national and regional development. Higher education institutions reflect political, socioeconomic and cultural characteristics of the region. Universities have to respond to the opportunities presented in the regional context by developing research agendas that reflect these characteristics and to be the focal point of the regional innovation system and trigger the process. In this study, university business world cooperation models and the effects of these formations on the regional economy are examined.

The article considers the experience of using machine learning tools and the application of immersive technologies in management: the development areas have been identified, the dynamics of the technologies and application practices implementation has been studied, the risks of their application have been analysed. The study uses general scientific and special methods, comparative analysis and systematisation method. An analysis of the domestic and foreign experience in the application of these technologies in the field of management has been carried out. As a result of the study, the main directions have been identified, within the framework of which, the application of these tools is developed, threats and disadvantages of the application practice of these instruments and technologies have been formulated. It has been concluded that most of the technologies described in the study are able to significantly improve the organisation’s efficiency, identify hidden relationships, more productively manage employees in the field of hiring, selection, personnel training, motivation and development of talents, improving corporate culture, to ensure the organisation’s security, etc. It has been also noted that the application of individual technologies can be used for pressure on employees, invasion of privacy, administrative pressure due to a political position, personal medical information, etc. and requires a balanced policy with the involvement of all interested parties.

The research aims to reveal the logic of the marketing concepts’ evolution in the context of globalization processes of the XX–XXI centuries in order to identify the emerging marketing paradigm, meaningful for Russian realities. The globalization of markets, the economy and public life is interpreted as an objective reality determined by scientific and technological progress. The sequence of four stages in the development of economic globalization has been presented and characterised. Marketing concepts’ evolution of American companies, traditional leaders of world markets, is viewed in the process of unfolding of four-stage evolution of globalization during the last century, determined by a series of industrial revolutions. In the context of the globalization processes development, a comparative description of seven marketing concepts has been given – from improving production to holistic marketing. The sequence of changes of marketing dominants in the Russian Federation since the beginning of market economy development in the 1990s has been presented, – from marketing of import to import-substitution marketing and export-oriented marketing. The research is based on the analysis of sources with overlapping themes of globalisation and marketing, including the field of global value networks. The convergence of these areas of knowledge in the process of globalization and of digital markets’ expansion has been noted. The features of the marketing paradigm in the age of digital globalization and its significance for the Russian business global positioning and for its business models’ global platformisation have been determined. The conclusion has been made about the importance of the holistic marketing concept for solving the problems of digitalisation of the economy and digital management transformation in the Russian Federation.