Management mechanism of implementation of the company’s customer retention strategy

V. P. Neganova; V. M. Sedelnikov

UPRAVLENIE / MANAGEMENT (Russia)
Upravlenie

ISSN 2309-3633 (Print)
ISSN 2713-1645 (Online)

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Neganova V.P., Sedelnikov V.M. Management mechanism of implementation of the company’s customer retention strategy. UPRAVLENIE / MANAGEMENT (Russia). 2025;13(3):126-140. (In Russ.) https://doi.org/10.26425/2309-3633-2025-13-3-126-140

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ISSN 2309-3633 (Print)
ISSN 2713-1645 (Online)

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About the Authors

V. P. Neganova
Institute of Economics of the Ural Branch of the Russian Academy of Sciences
Russian Federation

Valentina P. Neganova, dr. Sci. (Econ.), Head of the Centre for the Development of Agri-food Systems and Marketing Research

29, Moskovskaya ulitsa, Yekaterinburg 620014

V. M. Sedelnikov
Institute of Economics of the Ural Branch of the Russian Academy of Sciences
Russian Federation

Vladislav M. Sedelnikov, junior Researcher of the Laboratory of Modelling of Spatial Development of Territories

29, Moskovskaya ulitsa, Yekaterinburg 620014

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