E. A. Vechkinzova
State University of Management
Russian Federation

Elena A. Vechkinzova, cand. Sci. (Econ.), Assoc. Prof. at the Marketing Department

99, Ryazansky prospekt, Moscow 109542

L. P. Steblyakova
State University of Management
Russian Federation

Larissa P. Steblyakova, dr. Sci. (Econ.), Prof. at the Service Marketing and Brand Management Department

99, Ryazansky prospekt, Moscow 109542

E. V. Sumarokova
State University of Management
Russian Federation

Ekaterina V. Sumarokova, cand. Sci. (Econ.), Assoc. Prof. at the Marketing Department

99, Ryazansky prospekt, Moscow 109542