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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">manguu</journal-id><journal-title-group><journal-title xml:lang="ru">Управление</journal-title><trans-title-group xml:lang="en"><trans-title>UPRAVLENIE / MANAGEMENT (Russia)</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2309-3633</issn><issn pub-type="epub">2713-1645</issn><publisher><publisher-name>State University of Management</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.26425/2309-3633-2021-9-1-27-39</article-id><article-id custom-type="elpub" pub-id-type="custom">manguu-383</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МЕЖОТРАСЛЕВОЙ МЕНЕДЖМЕНТ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>MANAGEMENT IN VARIOUS INDUSTRIES</subject></subj-group></article-categories><title-group><article-title>Управление фирмой в условиях перемен</article-title><trans-title-group xml:lang="en"><trans-title>Managing a firm in the face of change</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2550-0250</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мацкуляк</surname><given-names>И. Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Matskulyak</surname><given-names>I. D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Мацкуляк Иван Дмитриевич, д-р экон. наук, проф., заслуж. деятель науки Российской Федерации</p><p>109542, Рязанский пр., 99, г. Москва</p></bio><bio xml:lang="en"><p>Ivan D. Matskulyak, Dr. Sci. (Econ.), Prof., Honored Scientist of the Russian Federation</p><p>99, Ryazanskii pr., Moscow, 109542</p></bio><email xlink:type="simple">mid48@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5859-2649</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кулигин</surname><given-names>В. Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Kuligin</surname><given-names>V. D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Кулигин Василий Дмитриевич, д-р экон. наук, проф.</p><p>109542, Рязанский пр., 99, г. Москва</p></bio><bio xml:lang="en"><p>Vassily D. Kuligin, Dr. Sci. (Econ.), Prof.</p><p>99, Ryazanskii pr., Moscow, 109542</p></bio><email xlink:type="simple">vassily_kuligin@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5619-4727</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мацкуляк</surname><given-names>Д. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Matskulyak</surname><given-names>D. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Мацкуляк Дмитрий Иванович, канд. экон. наук, ген. директор</p><p>117648, Чертаново Северное мкр., д. 7, к. Г, г. Москва</p></bio><bio xml:lang="en"><p>Dmitry I. Matskulyak, Cand. Sci. (Econ.), Gen. Director</p><p>7, k. “Г”, Chertanovo Severnoe mkr., г. Moscow, 117648</p></bio><email xlink:type="simple">midio@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>ФГБОУ ВО «Государственный университет управления»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>State University of Management</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>ООО «Юкон Лайн»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Yukon Line LLC</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>06</day><month>04</month><year>2021</year></pub-date><volume>9</volume><issue>1</issue><fpage>27</fpage><lpage>39</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Мацкуляк И.Д., Кулигин В.Д., Мацкуляк Д.И., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Мацкуляк И.Д., Кулигин В.Д., Мацкуляк Д.И.</copyright-holder><copyright-holder xml:lang="en">Matskulyak I.D., Kuligin V.D., Matskulyak D.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://upravlenie.guu.ru/jour/article/view/383">https://upravlenie.guu.ru/jour/article/view/383</self-uri><abstract><p>Цель статьи – изучение управления фирмой в условиях экономических перемен, связанных с внедрением в ее деятельность инноваций, их комбинаций, и учитывающих инициированное собственное видение предпринимателей. В соответствии с целью сформулированы следующие задачи: раскрыть потенциал управления фирмой, направленный на решение внутрифирменных проблем и одновременно на преобразование всей рыночной системы; выявить дуальность рыночной закономерности его проявления в современной хозяйственной среде и предложить ряд направлений его совершенствования на базе синергии внедряемых в производство комбинированных прогрессивных тенденций.</p><p>Методология исследования исходит из: принципиального различия между разделением труда внутри фирмы и тому подобных структур и общественным разделением труда как таковым; известного постулата об общности и особенностях однотипных экономических явлений, к которым относятся рыночная экономика и ее основное звено – фирма, организация, предприятие и др.</p><p>Результаты включают обобщение взглядов ученых на управление фирмой в условиях перемены труда, производства и экономики, которая происходит в результате внедрения в предпринимательский процесс инноваций, их различных комбинаций. Раскрыта связь фирмы не только с рынком (сферой обмена), но и рыночной экономикой как единым целым. Обосновано, что обе структуры становятся двигателем роста экономики. Управление фирмой представлено не только внутри нее, но и вне, как продолжение и порождение функционирующего рынка, рыночной системы – этот аспект выступает ключевым в процессе экономического развития.</p><p>Сформулирован вывод о том, что управление предпринимательской фирмой в условиях перемен становится базовым инструментом прогресса хозяйствующих субъектов, превращается в специфический рациональный канал привнесения комбинированной модернизации экономики, а поиск путей разрешения противоречия между ними как частью и целым становится движущей силой общественного прогресса.</p></abstract><trans-abstract xml:lang="en"><p>The purpose of the publication is to study the management of the company in the context of economic changes associated with the introduction of innovations in its activities, their combinations, and taking into account the initiated entrepreneurs proper vision. In accordance with the goal, the following tasks are formulated: to achieve the company management potential, aimed at solving intra-company issues and at the same time transforming the entire market system; to identify duality of market regularity of its manifestation in modern economic environment and to propose a number of directions of its improvement on the basis of synergy of combined progressive trends introduced into production.</p><p>The research methodology is based on the fundamental difference between the division of labor inside of the company and similar structures and the social division of labor itself; a well-known postulate on the commonality and features of the homotypic economic phenomena, which are the market economy and its main link – a company, organization, enterprise, etc. in the article.</p><p>The results include a generalization of scientists’ views on the management of the company in conditions of change in labor, production and the economy, which occurs due to the introduction of innovations, their various combinations, into the entrepreneurial process. The company’s connection is disclosed not only with the market (exchange sphere), but also with the market economy as a cohesive whole. It is justified that both structures become the engine of economic growth. The company management itself is represented not only inside of it, but also outside, as the continuation and generation of a functioning market, market system. This is the key aspect of economic development.</p><p>In conclusion, it is concluded that the management of an entrepreneurial company under conditions of change becomes the basic tool for the progress of business entities, turns into a specific rational channel for introducing combined modernization of the economy, and the search for ways to resolve the contradiction between them as part and whole, becomes the driving force of social progress.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>фирма</kwd><kwd>управление фирмой</kwd><kwd>разделение труда</kwd><kwd>перемена экономики</kwd><kwd>структура производства</kwd><kwd>предпринимательство</kwd><kwd>информация</kwd><kwd>рынок</kwd><kwd>рыночная система</kwd></kwd-group><kwd-group xml:lang="en"><kwd>firm</kwd><kwd>management of firm</kwd><kwd>division of labor</kwd><kwd>economic change</kwd><kwd>structure of production</kwd><kwd>business</kwd><kwd>information</kwd><kwd>market</kwd><kwd>market system</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Аммус С. 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